ADVERTISING DEFINITIONS
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Advertising
is a form of
communication used to
persuade an audience (viewers, readers or listeners) to take some
action with respect to products, ideas, or services. Most commonly, the
desired result is to drive consumer behavior with respect to a
commercial offering, although political and ideological advertising is
also common. Advertising messages are usually paid for by
sponsors and viewed via various
traditional media; including
mass media such as
newspaper,
magazines,
television commercial,
radio advertisement,
outdoor advertising or
direct mail; or
new
media such as
websites
and
text messages.
Commercial advertisers often seek to generate
increased
consumption of their
products or
services through "Branding,"
which involves the repetition of an image or product name in an effort
to associate certain qualities with the brand in the minds of
consumers.
Non-commercial advertisers who spend money to advertise items other
than a consumer product or service include political parties, interest
groups, religious organizations and governmental agencies.
Nonprofit organizations may rely on free modes of
persuasion, such as a
public service announcement (PSA).
Modern advertising developed with the rise of
mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated
at more than $300 billion in the United States[1]
and $500 billion worldwide
Definition provided
by Wikipedia.
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